top of page

How to Apply for a New Alcohol License

All licenses expire June 30th of every year, regardless to when they were issued.


Individuals, partners, and agents of corporations/organizations and LLCs must have sucessfully completed a Wisconsin approved Responsible Beverage Server Training Course unless the person is:

1. Renewing a license

2. Within the past two years the person completed a beverage training course and can show proof

3. Within the past two years, the applicant held a manager's or operator's license, or held or was agent of a corporation or LLC which held any Class A or Class B license, and can show proof of such license.


Individual applicants for retail alcohol beverage licenses must meet the following qualifications:

1. Be 21 years of age or older

2. Does not have and arrest or conviction record subject to 111.321, 111.322, and 111.335

3. Be a continuous Wisconsin resident for at least 90 days.

4. Submit proof of a valid sellers permit or use a tax registration certificate, is registered to collect, report, and remit tax, or provide proof from a DOR representative that the permit will be issued.

5. Must not be convicted of a felony, subject to secs 111.311, 111.322, and 111.335 unless pardoned.


Allow time for the following steps to occur: we suggest applying as early as possible for your license.

1. Applications must be published by the City Clerk.

2. License application is presented to the Finance Committee for approval/denial. Meetings are held the first and third Monday of the month.

3. If approved license is issued by City Clerk.


Please read the Informational Pamphlet regarding Licensing for Alcohol Beverages prepared by the Department of Revenue.


Additional forms and/or information may be found on the Wisconsin Department of Revenue site.

bottom of page